About this campaign
Send a powerful message to mothers around the world
BRAC invites you to honor mothers like yours around the world by helping make pregnancy and childbirth safe and healthy for every mother, no matter how poor. Here are three ways you can take action today:
What is BRAC?
Creating opportunity for the world's poor
No Mother Stands Alone, a campaign by BRAC USA, supports the work of BRAC, which has been empowering people in situations of poverty, illiteracy, disease and injustice to bring about change in their own lives since 1972. Formerly known as Bangladesh Rural Advancement Committee, today it is known simply as BRAC, reaching an estimated 126 million people in 11 countries. The Economist has called BRAC "by most most measures the largest, fastest-growing non-governmental organisation (NGO) in the world – and one of the most businesslike." It was ranked No. 1 NGO in the world in 2013 by The Global Journal.
Maternal health at BRAC
Adapting proven solutions in new places
BRAC's maternal health approach combines a network of trained community health promoters with locally hired staff to improve access to maternal health. Together they seek to increase the number of births attended by skilled health personnel, the use of contraceptives, prenatal care and exclusive breastfeeding rates.
BRAC has trained almost 100,000 women as community health promoters in Bangladesh, and is now piloting or expanding the program in Uganda, Tanzania, South Sudan, Sierra Leone, and Liberia. Training includes an initial 10- to 18-day intensive course, plus mandatory one- or two-day monthly refresher sessions for as long as promoters choose to remain part of the program.
One community health promoter may cover as many as 250 households in her area, visiting or checking-in with about a dozen households per day. Community health promoters in targeted countries also receive specialized training in maternal health care and attending home births.
Focusing on pregnancy-related care, including prenatal care and postnatal care, the community health promoters identify pregnant women within their community and offer preventive and early treatment of malaria and diarrhea. In addition, community health promoters provide health, nutrition and hygiene education to raise awareness among the community through individual and group contact, especially with women of reproductive age.
Rather than a regular salary, community health promoters earn a livelihood by selling 15 essential health goods like iron tablets and saline purchased wholesale from BRAC and receive incentive-based pay based on early identification and registration of pregnancies and related complications.
Thanks to this approach, BRAC has been credited with playing a major role reducing maternal mortality in Bangladesh from 800 maternal deaths per 100,000 live births in 1990 to just 194 maternal deaths per 100,000 live births in 2011.
Check out the story of Fazila, who had a close call in this dramatic birth story in a Bangladesh slum.
Learn more at BRAC.net or read the BRAC Blog.